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The NARB panel determined that NAD’s decision should be affirmed because the two clinical studies did not meet standards.
A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that GuruNanda, LLC discontinue “natural teeth whitening” claims for its pulling oil product. GuruNanda’s pulling oil, a mouthwash-type product, is based on a traditional Ayurveda practice that involves swishing oils, such as coconut, sesame and sunflower oil, between the teeth to promote oral health. The advertising at issue had been challenged by The Procter &...
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